A March 20 Medscape Medical News article, which covered an education session at the 2013 APhA Annual Meeting & Exposition, led with this headline: “Pharmacists Reach Patients With Illustrations, Less Jargon.” Not only was the approach novel, by program presenter Bik Wai Tai, PharmD, but the coverage in Medscape continues to build the case that we have more to offer the health care system than we’ve been recognized for. Give it a read. What new ideas are you working on?