Raising awareness about medication adherence, the National Consumers League (NCL) launched a public education campaign, Script Your Future, last Wednesday. VADM Regina Benjamin, MD, MBA, the U.S. Surgeon General, helped to kick off the campaign event, saying that three out of four Americans fail to take prescribed medicines as directed—meaning 75% are at risk of not healing as quickly or suffering increased symptoms and serious health complications from illness. Also on the program was APhA member Cherokee Layson-Wolf, PharmD, CGP, who spoke about the role that pharmacists can play in promoting medication adherence through programs such as medication therapy management and with good communication with patients.

Script Your Future is a multiyear campaign that will include free text message reminders, sample questions, medication lists and charts to keep track of medicines, and fact sheets on chronic conditions such as diabetes, asthma, and high blood pressure. The campaign is supported by a coalition of nearly 100 public and private partners and sponsors including health professional groups, chronic disease groups, health insurance plans, pharmaceutical companies, business organizations, consumer groups, and government agencies. APhA is a campaign partner and will be exploring ways to use this platform to expand knowledge of the good work that pharmacists do every day.

Visit ScriptYourFuture.org for more information about the campaign.